Are You Easily Influenced By TikTok Products? So Are We And Here Is Why!

May 1, 2023

It seems like every week a new product or hack is going viral on TikTok, from Charlotte Tilbury Flawless filter to trying to see if leggings are really a great hack for heatless curls. 

We are all guilty of buying 1 or 2… or maybe even 5 viral TikTok products or trying out a couple of viral hacks. Have you ever thought to yourself “why am I easily influenced by TikTok”, we have discovered 5 reasons why we are all easily influenced by TikTok.

  1. Social Proof: TikTok has a large and highly engaged user base. Many users look up to popular creators and influencers for inspiration. When they see these influencers using a particular product or service, it can create a sense of social proof, where users feel that if others are using it, it must be really good. 

  2. Algorithmic Curation: TikTok’s algorithm is designed to show users content that is relevant to their interests, based on their past behavior on the app. This means that if a user has shown an interest in a particular product or topic, they are likely to see more content related to that product or topic, which can further influence their decision to purchase the product and try it out. 

  3. Short-form Content: TikTok’s format is short and snappy, with videos usually lasting no more than a minute. This means that users can quickly consume a lot of content in a short period of time, which can make it easier for them to be exposed to a variety of products and hacks. 

  4. Influencer Marketing: Many businesses partner with popular TikTok creators to promote their products to their followers. These influencers often have a significant amount of influence over their followers, who trust their opinions and recommendations. 

  5. Entertainment Value: TikTok is primarily a platform for entertainment, and many users turn to the app for a quick and entertaining break from their daily lives. When brands and products are incorporated into this entertainment experience in a seamless and engaging way, it can make users more likely to try them out. 

   Next time you ask yourself “why am I so easily influenced by TikTok” remember these factors. TikTok is an effective platform for product promotion and can make users more likely to be influenced by products they see on the app.