EINHELL
(CASE STUDY)
“Grow our brand presence in Canada”
Einhell partnered with House of Socials to expand their brand footprint in the Canadian market with a structured content strategy and performance-driven short-form videos. By adapting insights from their global presence and tailoring content to local audiences, we helped the brand increase awareness, engagement, and follower growth while establishing Canadian social presence.
Industry
Power Tools
6 Months
Einhell
Services
Short-Form Video
Social Ads
Client
Timeline
Social Media
(THE CHALLENGE)
Einhell is a major global power-tools brand, but their Canadian presence lacked consistency and local relevance.
As a result, the brand faced three key challenges:
Their social content in Canada didn’t match the stronger identity seen in Europe.
Posts were product-focused and didn’t resonate with Canadian DIY and renovation culture.
Engagement had stalled because existing content didn’t provide value to audience.
(THE SOLUTION)
We partnered with Einhell to build a consistent Canadian social presence, modernize their creative direction, and adapt their global brand for a local audience. Our approach comprised:
Content Strategy and Identity
Developed content pillars focused on DIY education, tool demos, and relatable moments.
Adapted Einhell’s European content approach to fit North American formats, pacing, and creator-driven storytelling.
Creative Production and Collateral
Produced ongoing short-form videos showcasing tool performance, ease of use, and real-world applications.
Sourced and secured a contractor with strong on-camera presence, establishing a consistent and credible face for the brand.
Created creator-led, tutorial-style content that built trust and encouraged audience interaction.
Digital Marketing and Social Strategy
Rolled out a structured content calendar across Instagram, TikTok, Facebook and Youtube.
Executed paid campaigns across TikTok, Facebook, and Instagram to amplify reach and accelerate growth.
Enabled consistent testing by delivering multiple variations and content formats for platform-specific performance.
The Impact We Made
+518%
+218%
Organic Reach
Increase in CTA
+309%
+6726
Engagement Rate
Followers in 6 months
(TESTIMONIAL)
“
The team at House of Socials quickly understood our market and delivered creator-led content that significantly boosted our reach, engagement, and credibility in Canada.