BRUCHAI
(CASE STUDY)
“Build our creative foundation”
Bruchai partnered with House of Socials to create high-quality video and photo content to support their paid ads and social media launch. As an innovative teapot with a built-in strainer, the product required clear explanation, premium positioning, and visuals that resonated with a broad consumer audience discovering Bruchai for the first time.
Industry
DTC Kitchenware
6 Months
Bruchai
Services
Short-Form Video
Photography
Client
Timeline
Explainer Video
Graphic Design
(THE CHALLENGE)
As a new DTC brand with an unfamiliar product category, Bruchai needed content that balanced clarity, functionality, and lifestyle appeal. They faced three key challenges:
1. The product required explanation; consumers needed to quickly understand how the built-in strainer works and why it’s innovative.
2. The brand needed premium visuals to justify its positioning in the kitchenware market.
3. They lacked any existing creative assets and needed a full suite of photos, videos, and graphics from scratch for ads, Amazon listings, and social media.
(THE SOLUTION)
We partnered with Bruchai to build a complete visual identity and performance-ready creative library. Our approach comprised:
Content Strategy and Identity
• Developed concepts that clearly demonstrated the teapot’s functionality while maintaining a premium lifestyle aesthetic.
• Crafted messaging that highlighted innovation without turning the content into a dry tutorial.
Creative Production
• Produced UGC-style creator videos to humanize the product and increase relatability.
• Filmed short explainer videos showcasing the strainer mechanism, usability, and cleaning process in simple, high-conversion formats.
Photography & Graphics
• Captured polished product photography for Amazon, paid ads, and website assets.
• Designed branded graphics to reinforce product benefits and enhance consistency.
The Impact We Made
+22%
3x
Increase in VTR
Client return rate
+33%
+47%
Increase in sales
Organic Engagement
(TESTIMONIAL)
“
They delivered exactly the kind of premium, clear, and engaging content we needed. The videos and photos helped customers instantly understand what makes Bruchai different, and the assets performed strongly across our campaigns.