GARDE MALADE
(CASE STUDY)
“Elevate our brand and scale our ads”
Garde Malade partnered with House of Socials to strengthen their paid social performance and reposition their scrubs brand as a premium, fashion-forward leader in the medical apparel category. Instead of relying on transactional, sales-driven creatives like most competitors, the brand shifted to elevated commercial video built for conversion, resulting in exceptional ROAS and long-term brand equity.
Industry
Apparel DTC
2022 - Present
Garde-Malade
Services
Short-Form Video
Client
Timeline
Commercial Video
(THE CHALLENGE)
Despite strong product demand, Garde Malade faced three core barriers to scaling efficiently:
Existing creatives weren’t communicating product quality, comfort, or brand identity.
The brand needed a premium visual language to justify pricing and expand into new markets.
Internal media team couldn’t keep up with product launches
(THE SOLUTION)
We partnered with Garde Malade to develop performance-driven commercial video assets engineered for Meta, TikTok, and Instagram. Our approach comprised:
Creative Strategy and Concepting
Built video concepts rooted in lifestyle, confidence, movement, and product details.
Positioned scrubs as elevated apparel, not functional uniforms.
Production and Post-Production
Managed full production: casting, styling, set design, filming, direction, and logistics.
Edited platform-specific versions (9:16, 1:1, 16:9) plus shortened platform-specific iterations.
Delivered polished commercial videos emphasizing colour, texture, fit, and versatility.
Paid Creative Enablement
Delivered ad-ready files with correct formatting, pacing, framing, and retention structure.
Supplied iterative variations to combat creative fatigue and support scaling.
Ensured visual consistency that reinforces premium positioning across channels.
The Impact We Made
30x
20+
Avg. ROAS
Projects produced
$0.16
80.5x
Avg. CPC on creatives
Highest ROAS achieved
(TESTIMONIAL)
“
These guys are the best! They know exactly what we need but are also really creative. They listen to us and always do everything that's possible to deliver amazing projects.