GOPLEX
(CASE STUDY)
“Refresh our social branding”
Thai Express partnered with House of Socials to refresh its social presence with a video-first approach. Through stronger visuals, refined strategy, and consistent content creation, the brand shifted from static posts to an engaging nationwide presence with measurable growth.
Industry
QSR
12 months (+ ongoing)
Thaï Express
Services
Short-Form Video
Photography
Client
Timeline
Social Media
Commercial Video
(THE CHALLENGE)
Thai Express is one of the most recognizable fast casual brands in Canada yet on social media, the brand faced three key challenges:
An outdated visual style and inconsistent content made the brand feel less dynamic
Social platforms were heavily photo based and did not follow a video first strategy
Engagement had plateaued because their content did not drive real attention.
(THE SOLUTION)
We partnered with Thai Express to refresh their social presence, modernize their creative direction, and bring their bold restaurant experience to life. Our approach comprised:
Content Strategy and Identity
Defined content pillars and creative direction centered on food moments, cooking sequences, and trend driven storytelling.
Built a video first strategy to move the brand away from static content and into high performing short form formats.
Creative Production and Collateral
Produced ongoing short form videos filmed inside restaurants and at headquarters.
Captured new photography for hero dishes, lifestyle moments, and national promotions.
Digital Marketing and Social Strategy
Rolled out a structured content calendar across Instagram, TikTok, and Facebook.
Improved captions, brand voice, and page organization for stronger reach and engagement.
Introduced performance tracking to evaluate reach growth, engagement, and customer actions.
The Impact We Made
+39%
+118%
Organic CTR
Increase in CTA
+106%
+65%
Engagement Rate
Organic Reach
(TESTIMONIAL)
“
They bring professionalism to organic social media. It is a domain that most write off as "easy" or "fun". They address challenges in organic social media as a business despite the fun and engaging content they create.